JURNAL MANAJEMEN DAN BISNIS

KEY OPINION LEADER (KOL) MARKETING STIE SAKTI ALAM KERINCI

Gampo Haryono, Albetris Albetris — Sun, 30 Jun 2024 00:00:00 +0000

Key Opinion Leader Marketing has significant urgency in the higher education environment to increase

institutional visibility, support student recruitment, and strengthen connections with various

stakeholders. This research provides an initial understanding of the role and potential of KOL

Marketing in the tertiary environment and highlights the importance of developing communication

strategies that suit the characteristics and special needs of the tertiary institution's target market. You

can also explore aspects of implementing and measuring the impact of KOL Marketing in more detail.

The research method used is descriptive analysis with a quantitative approach. Data was collected

through interviews with related parties at several universities that have implemented Key Opinion

Leader Marketing, observation of KOL activities on social media, and a review of related literature. The

data is analyzed to identify patterns, trends and implications of the use of Key Opinion Leader

Marketing in the higher education environment. The research period started from April to June 2023.

The sampling technique used was non-probability sampling, a total of 78 respondents. In this research,

the data analysis method used was the structural equation model (SEM) analysis technique, and using

the help of Smart PLS 3 results software. Research shows that Key Opinion Leader Marketing has a

significant and positive effect on Corporate Image.

SYSTEMATIC LITERATURE REVIEW: THE RELATIONSHIP OF EWORD OF MOUTH WITH PURCHASE DECISION

Akhmad Irwansyah Siregar, Johni Paul Karolus Pasaribu, Albetris Albetris — Sun, 30 Jun 2024 00:00:00 +0000

Penggunaan teknologi mempermudah pencarian dan perolehan informasi dengan mendigitalisasi literasi

word of mouth (WOM) dan meningkatkan keputusan pembelian. Tujuan dari penelitian ini adalah untuk

menjawab pertanyaan penelitian, yaitu untuk mengetahui metode apa yang digunakan untuk

menganalisis peran e-WOM dalam pengambilan keputusan. Metode penelitian ini menggunakan

Systematic Literature Review, dengan mencari artikel jurnal dan prosiding yang diterbitkan dari tahun

2018 - 2023. Hasil pemetaan menunjukkan bahwa metode analisis data yang banyak digunakan adalah

SEM dan regresi linier berganda. Temuan dari berbagai artikel jurnal menunjukkan bahwa variabel e

WOM berpengaruh terhadap keputusan pembelian.

THE EFFECT OF TANGIBILITY, REALIABLE, RESPONSIVENESS, ASSURANCE, AND EMPATHYON THE PERFORMANCE OF COOPERATIVE MANAGEMENT (STUDY ON PALM OIL COOPERATION (KOPSA) IN SEBERIDA DISTRICT, INDRAGIRI HULU DISTRICT)

Tri Rahayu, Aris Triyono — Sun, 30 Jun 2024 00:00:00 +0000

The performance of the Palm Oil Cooperative Management (KOPSA) in Seberida District, Indragiri Hulu

Regency is a phenomenon seen from bBased on the phenomenon, the optimal performance of palm oil

cooperatives has not yet been achieved, such as palm oil cooperatives that do not report having

carried out RATs to the cooperative and MSME services. And the results from Remaining Business

Results (SHU) have not been maximized. There are many factors that influence the performance of

Kopsa administrators in this research, namely the research variables are Tangibility, Reliability,

Responsiveness, Assurance, Emphaty Tangibility. The aim of the research is to analyze the effect of

Tangibility on performance, Reliability on performance, Responsiveness on performance, Assurance

on performance and Emphaty on the performance of cooperative management. The type of research

is quantitative. Primary data, the sample size is 47 Kopsa administrators. The method used to analyze

the data is a quantitative method, namely multiple linear regression analysis, correlation coefficient,

coefficient of determination, F test and t test. The research results are as follows: Tangibility

influences management performance, Realiability influences management performance,

Responsiveness influences management performance, Assurance influences performance and

Emphaty influences management performance and Tangibility, Realiable, Responsiveness,

Assurance, Emphaty Tangibility. Together they influence the performance of the Palm Oil

Cooperative (Kopsa) management in Seberida District, Indragiri Hulu Regency.

THE ROLE OF EDUCATION IN INCREASING FINANCIAL LITERACY AMONG THE YOUNGER GENERATION

Melliofatria Melliofatria — Sun, 30 Jun 2024 00:00:00 +0000

Financial literacy is becoming increasingly important in this era of globalization and digitalization. The younger generation, as the nation's successors, needs to be equipped with adequate financial knowledge and skills to be able to make wise and responsible financial decisions. Education plays an important role in increasing financial literacy among the younger generation. This journal aims to analyze the role of education in increasing financial literacy among the younger generation. The type of research in this research is a literature review (literature review). The data sources used are scientific articles, research reports, books and related journals. The data analysis technique uses qualitative analysis. The results of this research are the discovery of the role of education in increasing financial literacy among the younger generation and \strategies for increasing financial literacy among the younger generation.

THE INFLUENCE OF GENDER DIVERSITY, FOREIGN NATIONALITY, AND AGE OF THE BOARD OF DIRECTORS ON THE FINANCIAL PERFORMANCE OF REAL ESTATE AND INFRASTRUCTURE COMPANIES LISTED ON THE BEI IN 2015-2022

Sun, 30 Jun 2024 00:00:00 +0000

The aim of this research is to analyze the influence of Gender Diversity, Foreign Nationality and Age of the Board of Directors on Financial Performance. This research was conducted on the Real Estate and Infrastructure Sector listed on the Indonesia Stock Exchange (BEI) during the 2015-2022 period. The sample in this study was selected using a purposive sampling method. The total sample of companies used in this research was 15 companies with an 8 year period. So the total data used in this research amounted to 120 data. Hypothesis testing in this research uses SPSS version 26 software. The results of this research show that gender and age diversity have no effect on financial performance, while foreign nationalities have a negative effect on the company's financial performance.

ANALYSIS OF MODERNIZATION, ATTITUDE, BEHAVIOR TOWARDS CHANGE SOCIAL COMMUNITY (STUDY IN USUL VILLAGE, DISTRICT BATANG GANGSAL INDRAGIRI HULU DISTRICT)

Abdul Hairudin — Sun, 30 Jun 2024 00:00:00 +0000

Modernization is a process of change from a traditional situation to a more advanced (modern) or contemporary society. According to Kholida Qothrunnada, (2021).. Usul Village is one of the villages in the Gangsal sub-district, Indragiri Hulu Regency, Riau Province, which is experiencing modernization. because of the demands of the times. Attitude is an expression of a person's feelings that reflects his or her liking for an object, according to Damiati, et al, (2017). Behavior is a set of actions or actions of a person in responding to something and then making it into a habit because of the values they believe in. This research was conducted in Usul Village, Batang Gangsal District, Indragiri Hulu Regency.

The data used in this research concerns qualitative data. Quantitative is a way to emphasize more aspects of understanding in depth a problem. This research uses the field research method. According to Neuman, field research is a method that involves direct physical contact and observing the subject being studied. According to Neuman (2014) field research uses participant observation by being a member of the group being studied to obtain data. Researchers can draw the results from the research to conclude that every community activity experiences modernization, social change in the form of attitudes, behavior and social life, such as the economy, buildings, communication. This means that the people of Usul village really accept modernization in the village, because from year to year it experiences social changes. There have been changes from the past to the present, it could be said that Usul village has progressed, because development has been evenly distributed throughout.

THE ROLE OF SOCIAL MEDIA AS A MARKETING MEDIA IN SUPPORTING BUSINESS STRATEGIES

Meilya Karya Putri, Ivalaina Astarina — Sun, 30 Jun 2024 00:00:00 +0000

Social media has various features that can be integrated with various aspects of business operations, and therefore can be integrated into business development strategies. Advances in Information Technology, Rapid Development of the Internet, and Smartphones are reducing marketing communications costs. Social Media Marketing is a marketing strategy that uses social media as a platform to do so. The main activity of social media in marketing activities is carrying out quality marketing activities. Understanding trends and changes is essential when planning content or running social media campaigns. Study This own objective For know that Social media can be used as a marketing medium to support business strategies. Method used on study This that is method Study Libraries, namely methods that identify, assess, and interpret all over findings according to the title study. Method used This is part from method study descriptive qualitative. The results of the literature review in this research are that in business management, developing strategies as plans to achieve future goals is one of the important tasks of managers. Changes in the economic, social and cultural environment caused by social media, by creating a new strategic landscape, require rethinking of the roles and tasks of organizations in relation to developing business strategies. Based on this, it shows the importance of using social media as a marketing medium, consumers will always look for product information they are looking for via social media because it is considered more practical.

THE INFLUENCE OF COMPANY SIZE, CURRENT RATIO AND WORKING CAPITAL TURNOVER ON PROFITABILITY IN PT. INSURANCE BINA DANA ARTA Tbk

Irawati Irawati, Novriyani Novriyani — Sun, 30 Jun 2024 00:00:00 +0000

This research aims to determine the effect of company size, current ratio and working capital turnover on profitability at PT. Bina Dana Arta Insurance. Both simultaneously and partially. This type of research uses secondary data. With data from 2018 – 2022. The data analysis method used is quantitative methods and multiple linear regression analysis. By using statistical formulas with SPSS version 24.

INFLUENCE OF OWN CAPITAL, NUMBER OF MEMBERS AND TOTAL ASSET TO REMAINING OPERATING RESULTS (SHU) AT TEMBILAHAN PEER COOPERATIVE INDRAGIRI HILIR DISTRICT

Fitria Ningsih, Yun Nani — Sun, 30 Jun 2024 00:00:00 +0000

This research was conducted at the Tembilahan Peer Cooperative, Indragiri Hilir Regency which lasted for approximately 6 (six) months. Research Objectives To analyzeinfluencethe effect of own capital, number of members and total assets on the remaining operating results (SHU) at the Tembilahan Peer Cooperative, Indragiri Hilir Regency. This study uses quantitative methods, the data used are secondary data, the hypothesis is tested by path analysis using SPSS version 21. The results of the study indicate that partially own capital variable has a significant effect on the remaining operating results (SHU) at the Tembilahan Cooperative, Indragiri Hilir Regency, the variable number of members has a significant effect on the remaining operating results (SHU), in the Tembilahan Cooperative, Indragiri Hilir Regency, the total variable assets have a significant effect on the remaining operating results (SHU) at the Tembilahan Peer Cooperative, Indragiri Hilir Regency.

ECONOMIC VALUE ADDED (EVA) AND RETURN ON ASSETS (ROA) ANALYSIS TO ASSESS FINANCIAL PERFORMANCE AT BPJS EMPLOYMENT

Gita Sari Gustika, Masriza Masriza — Sun, 30 Jun 2024 00:00:00 +0000

This research was conducted at BPJS Employment. The aim of this research is to use the Economic Value Added (EVA) and ROA methods to analyze the financial results of BPJS Employment from 2018 to 2022. For this analysis, secondary data from financial reports covering 2018 to 2022 is used. EVA is very useful for use as a company performance assessor where the focus of performance assessment is on value creation. EVA will cause companies to pay more attention to their capital structure policies. BPJS Employment has been able to handle this situation effectively, as shown by studies based on EVA and ROA from available data. EVA analysis which is used to measure a company's financial performance has a good impact on the company, namely causing the company to pay more attention to capital structure policies, besides that investors can find out the company's profits and the company's ability to utilize its capital. Based on the EVA analysis carried out on BPJS Employment for the 2018-2022 period, it can be concluded that the EVA value is < 0 or EVA is negative. This means that the company does not experience the process of adding economic value. The profits generated cannot meet the expectations of the company's creditors and shareholders (investors). Meanwhile, based on the results of the ROA analysis, it shows a value below 5%, indicating the company is in an unhealthy range, and this is due to a decline in generating profits and managing assets.

DESIGN AND DEVELOPMENT OF AN EDUCATIONAL SIMULATION GAME FOR TEACHING AN ENGLISH TO CHILDREN

Julinaldi Julinaldi, Sri Guntur — Sun, 30 Jun 2024 00:00:00 +0000

In this study, the author developed an educational game-based application to support English language learning for children. The target users selected are children, considering the challenges of theoretical learning processes at this age group, which tend to favor playing activities over conventional learning methods. The implementation of educational games is expected to provide an effective solution to overcome these obstacles. The application includes two specially designed games: a Vocabulary game for children aged 5-7 years and a Grammar game for children aged 8-10 years. The development of this application integrates multimedia concepts, educational game criteria, and user requirements analysis. The study utilizes the Action Script programming language and was developed using Macromedia Flash software. This application is highly interactive and can serve as a teaching aid in English language learning, either for independent use by users or as a supplement to classroom instruction. Furthermore, the application has the potential for further development to enhance its quality and effectiveness in the future.

INDOMARET AND ALFAMART'S PRESENCE: THE EFFECTS OF MICROENTERPRISES' EXPANSION AND DEVELOPMENT IN THE INDRAGIRI HULU REGENCY COMMUNITY

Raja Marwan Indra Saputra, Ziko Fransinatra — Sun, 30 Jun 2024 00:00:00 +0000

In addition to having an impact on people's economies, the downstreaming of Alfamart and Indomaret minimarkets in terms of market share has intensified competition among company owners, particularly with respect to traditional stores and kiosks. The purpose of this study is to characterize its effects on traditional stores and kiosks as well as the community's economy. Interviews and observations are the methods used to obtain research data, and the data used are primary data. Purposive sampling was used to choose the study's sample. Miles and Hubermann's analysis is the method used to analyze research data. The study's findings indicated that the presence of Alfamart and Indomaret minimarkets in terms of market share had a favorable effect on the people's economy, specifically the availability of product differentiation, comparatively low prices, labor absorption, and first-rate customer service. A number of small-sized kiosks have closed because they were unable to compete, and traditional businesses and kiosks have seen a rather considerable loss in income.

ANALYSIS OF THE ECONOMIC POTENTIAL OF INDRAGIRI HULU DISTRICT USING LOCATION QUOTIENT AND KLASSEN TYPOLOGY METHODS

Dewi Hartika, Hasanah Yaspita — Sun, 30 Jun 2024 00:00:00 +0000

This study aims to determine the leading sectors or basic sectors in the economy of Indragiri HuluRegency. The type of data in this study is quantitative data. The data source used is secondary data inthe form of periodic data (Time Series) on the Gross Regional Domestic Product (GRDP) of IndragiriHulu Regency and Riau Province in 2016-2023. The analysis tools used are Location QuotientAnalysis and Klassen Typology. The results of the Location Quotient analysis show that there are 10basic sectors in Indragiri Hulu Regency, namely agriculture, forestry and fisheries; processingindustry; water supply, waste management, waste, and recycling; construction; wholesale and retailtrade, car and motorcycle repair; transportation and warehousing; provision of accommodation andfood and beverage; real estate; educational services and other services. There are 7 non-basic sectorsin Indragiri Hulu Regency, namely mining and excavation; electricity and gas supply; information andcommunication; financial services and insurance; corporate services; government administration,defense, and Compulsory Social Security and health services and social activities. Based on theresults of the Klassen Typology analysis, the sectors in the advanced and fast-growing category arethe provision of accommodation and food and beverages; education services, and other services. Theadvanced but depressed sector categories are agriculture, forestry, and fisheries; processing industry;water supply, waste management, waste and recycling; construction; wholesale and retail trade of carand motorcycle repairs; transportation and warehousing, and real estate. The potential sectorcategories are mining and excavation and the relatively lagging categories are electricity and gas supply; information and communication; financial services and insurance; corporate services;government administration, defense and mandatory social security; and health services and social activities

TECHNOLOGY AFFORDANCE FOR ENHANCING JOB PERFORMANCE IN INSTITUTE OF TECHNOLOGY AND BUSINESS INDRAGIRI

Ziko Fransinatra, Raja Marwan Indra Saputra — Sun, 30 Jun 2024 00:00:00 +0000

The widespread use of digital platforms has completely changed how workers collaborate and communicate. Through the prism of job characteristics, our study reveals the methods by which four distinct technology affordances impact employees' job performance. A total of 100 questionnaires from frontline staff members who utilize the digital enterprise platform to assist their everyday job are gathered for an online survey. Through the mediation of perceived task autonomy and task feedback, statistical analysis results indicate that visibility, editability, association, and interactive affordance demonstrate substantial influences on employees' task performance and inventive performance. The latter section of the study discusses its theoretical and practical ramifications.

ANALYSIS OF POTENTIAL AND PROBLEMS VILLAGE-OWNED ENTERPRISE (BUMDES) IN SUKAJADI VILLAGE KUALA CENAKU DISTRICT INDRAGIRI HULU REGENCY

Yusnedi Yusnedi, Khairudin Khairudin, Reni Maralis — Sun, 30 Jun 2024 00:00:00 +0000

In Indonesia, poverty levels are still quite high in both cities and rural areas. Therefore, the government is trying to ensure the same development throughout Indonesia, one of which is through community-centered economic development. To create an independent and prosperous village, Law Number 6 of 2014 concerning Villages requires the management of village funds by the village government. Bangun Jaya BUMDes Sukajadi Village, especially the Nenas management business unit, has improved community welfare and increased Village Original Income. The aim of this research is to find out and describe What just potential Which Still can developed on Bangun Jaya Bumdes Sukajadi village is a business unit for clean water management and pineapple management as well as what are still problems for developing this potential. The research results show that Bangun Jaya Bumdes Desa Sukajadi business unit in the field of clean water management has quite a lot of good potential for development. The research results show that the clean water management business unit of Bangun Jaya Bumdes Sukajadi Village has a lot of potential that can be developed, as well as problems that are still obstacles to developing this potential. The obstacles faced by BUMDes in carrying out their business activities include providing BUMDes services that have not yet reached all levels of society in the Sukajadi village area . Additionally, availability capital BUMDes Which limited because Not yet exists Work The same between BUMDes with third parties, as well as low public interest in investing in BUMDes. Therefore, it is hoped that in the future Bangun Jaya Bumdes Desa will develop Sukajadi Pineapple management and Clean Water management business units can develop his business through effort open Work The same in terms of strengthening business capital with the community or third parties. Bangun Jaya Bumdes Sukajadi Village hopes to become a managing business unit in the future because of the obstacles it faces in carrying out its business activities, including providing services. This BUMDes also has limited capital due to a lack of collaboration with third parties and low public interest in investing.

BUSINESS FEASIBILITY STUDY DODOL KEDONDONG RAJA IN RENGAT SUB-DISTRICT, INDRAGIRI HULU DISTRICT

Kurnia Dewi, Airine Yulianda — Sun, 30 Jun 2024 00:00:00 +0000

UKM Dodol Kedondong Raja is a home industry that produces dodol variants of kedondong. SME Dodol Kedondong Raja has been established since 1999 and sells dodol kedondong products not only in Rengat District, but also to other districts. However, over time, there are obstacles that make the production of dodol kedondong Raja decline, one of which is due to the supply of raw materials which began to decrease in number. For sales, it is usually done directly at the location of the production of dodol kendondong raja which is also the home of the owner of UKM dodol kedondong raja located on Narasinga street in Rengat city. The business location is quite strategic and easy to reach. However, sales are still carried out offline, not maximising the use of social media as a means of marketing. The purpose of this research is to analyse the feasibility of the business so that it can be taken into consideration in developing the business. the results of the research of UKM dodol kedondong raja are feasible to develop. This research uses a qualitative approach with a case study method. Data collection is done through interview techniques, observation, documentation. The results of this study are expected to add insight and knowledge about business feasibility studies and how to develop a business.