ANALYSIS OF MODERNIZATION, ATTITUDE, BEHAVIOR TOWARDS CHANGE SOCIAL COMMUNITY (STUDY IN USUL VILLAGE, DISTRICT BATANG GANGSAL INDRAGIRI HULU DISTRICT)

Abstrak

Modernization is a process of change from a traditional situation to a more advanced (modern) or contemporary society. According to Kholida Qothrunnada, (2021).. Usul Village is one of the villages in the Gangsal sub-district, Indragiri Hulu Regency, Riau Province, which is experiencing modernization. because of the demands of the times. Attitude is an expression of a person's feelings that reflects his or her liking for an object, according to Damiati, et al, (2017). Behavior is a set of actions or actions of a person in responding to something and then making it into a habit because of the values they believe in. This research was conducted in Usul Village, Batang Gangsal District, Indragiri Hulu Regency.

The data used in this research concerns qualitative data. Quantitative is a way to emphasize more aspects of understanding in depth a problem. This research uses the field research method. According to Neuman, field research is a method that involves direct physical contact and observing the subject being studied. According to Neuman (2014) field research uses participant observation by being a member of the group being studied to obtain data. Researchers can draw the results from the research to conclude that every community activity experiences modernization, social change in the form of attitudes, behavior and social life, such as the economy, buildings, communication. This means that the people of Usul village really accept modernization in the village, because from year to year it experiences social changes. There have been changes from the past to the present, it could be said that Usul village has progressed, because development has been evenly distributed throughout.