THE ROLE OF SOCIAL MEDIA AS A MARKETING MEDIA IN SUPPORTING BUSINESS STRATEGIES

Abstrak

Social media has various features that can be integrated with various aspects of business operations, and therefore can be integrated into business development strategies. Advances in Information Technology, Rapid Development of the Internet, and Smartphones are reducing marketing communications costs. Social Media Marketing is a marketing strategy that uses social media as a platform to do so. The main activity of social media in marketing activities is carrying out quality marketing activities. Understanding trends and changes is essential when planning content or running social media campaigns. Study This own objective For know that Social media can be used as a marketing medium to support business strategies. Method used on study This that is method Study Libraries, namely methods that identify, assess, and interpret all over findings according to the title study. Method used This is part from method study descriptive qualitative. The results of the literature review in this research are that in business management, developing strategies as plans to achieve future goals is one of the important tasks of managers. Changes in the economic, social and cultural environment caused by social media, by creating a new strategic landscape, require rethinking of the roles and tasks of organizations in relation to developing business strategies. Based on this, it shows the importance of using social media as a marketing medium, consumers will always look for product information they are looking for via social media because it is considered more practical.