BUSINESS FEASIBILITY STUDY DODOL KEDONDONG RAJA IN RENGAT SUB-DISTRICT, INDRAGIRI HULU DISTRICT

Abstrak

UKM Dodol Kedondong Raja is a home industry that produces dodol variants of kedondong. SME Dodol Kedondong Raja has been established since 1999 and sells dodol kedondong products not only in Rengat District, but also to other districts. However, over time, there are obstacles that make the production of dodol kedondong Raja decline, one of which is due to the supply of raw materials which began to decrease in number. For sales, it is usually done directly at the location of the production of dodol kendondong raja which is also the home of the owner of UKM dodol kedondong raja located on Narasinga street in Rengat city. The business location is quite strategic and easy to reach. However, sales are still carried out offline, not maximising the use of social media as a means of marketing. The purpose of this research is to analyse the feasibility of the business so that it can be taken into consideration in developing the business. the results of the research of UKM dodol kedondong raja are feasible to develop. This research uses a qualitative approach with a case study method. Data collection is done through interview techniques, observation, documentation. The results of this study are expected to add insight and knowledge about business feasibility studies and how to develop a business.