THE INFLUENCE OF DIGITAL BUSINESS TO INDRAGIRI HULU ECONOMY

Abstrak

The economic component of digital business is built on the usage and empowerment of digital

information and communication technology. The digital economy in Southeast Asia is quickly

expanding, as is the market potential. The goal of this study is to determine the influence of the digital

business economy in the development of Indonesia's modern market economy. The technique employed

is library research or library research. Findings of this study shows the existence of digital trade

produces creative quality presentations, one of which is better negotiations, in the presentation of

delivery or business style, so the industry is currently required to adapt in order to cope with current

and future businesses. Modern and traditional marketplaces cannot coexist because both are vital to

the Indragiri Hulu Regency.