THE INFLUENCE OF CURRENT RATIO, RETURN ON ASSETS, GROSS PROFIT MARGIN, TOTAL ASSET TURNOVER, AND COMPANY SIZE ON PROFIT GROWTH AT PT. UNILEVER INDONESIA TBK

Abstrak

This research was conducted at PT. Unilever Indonesia Tbk which lasts for 6 (six) months. The

problem in this study is the fluctuation or decrease and increase in profit growth at PT. Unilever Indonesia

Tbk annually. The method used in this study is a quantitative method in the form of multiple linear regression

analysis, correlation coefficient and determination, F test and t test.

The purpose of this study is to analyze and determine the effect of the current ratio, return on assets,

gross profit margin, total asset turnover and company size simultaneously on profit growth at PT. Unilever

Indonesia Tbk. To analyze and determine the effect of the current ratio partially on profit growth at PT.

Unilever Indonesia Tbk. To analyze and determine the effect of return on assets partially on profit growth at

1. Unilever Indonesia Tbk. To analyze and determine the effect of partial gross profit margin on profit

growth at PT. Unilever Indonesia Tbk. To analyze and determine the effect of total asset turnover partially on

profit growth at PT. Unilever Indonesia Tbk. To analyze and determine the effect of company size partially on

profit growth at PT. Unilever Indonesia Tbk.

Based on the results of the research and discussion, the following conclusions can be drawn: Current

ratio, return on assets, gross profit margin, total asset turnover, and company size simultaneously affect the

profit growth of PT. Unilever Indonesia tbk. Current ratio partially has no significant effect on profit growth at

1. Unilever Indonesia tbk. Return on assets partially has a significant effect on profit growth at PT. Unilever

Indonesia tbk. Gross profit margin partially has a significant negative effect on profit growth at PT. Unilever

Indonesia tbk. Total asset turnover partially has a significant negative effect on profit growth at PT. Unilever

Indonesia tbk. Company size partially has no effect on profit growth at PT. Unilever Indonesia tbk.