EFFECT OF FINANCIAL LITERACY, SELF-CONTROL AND LIFESTYLE ON CONSUMPTIVE BEHAVIOR WORKING HOUSEWIVES IN THE DISTRICT NEW CITY JAMBI CITY
Kata Kunci:
consumer behavior, financial literacy, self-control and lifestyleAbstrak
The purpose of this study was to analyze the effect of financial literacy, self-control and lifestyle
on the consumptive behavior of working housewives in Kota Baru District, Jambi City. This type
of research is quantitative with the data collected is primary data and secondary data. Methods of
data collection using questionnaires and data analysis using PLS. The results showed that
financial literacy and self-control had an effect on the consumptive behavior of working
housewives in Kota Baru District, Jambi City with a significant value of less than 0.05, while
lifestyle had no effect on the consumptive behavior of working housewives in Kota New District.
Jambi with a significance value greater than 0.05. The conclusion is that the consumptive behavior
of working housewives in Kota Baru District, Jambi City is influenced by financial literacy and
self-control.