EFFECT OF FINANCIAL LITERACY, SELF-CONTROL AND LIFESTYLE ON CONSUMPTIVE BEHAVIOR WORKING HOUSEWIVES IN THE DISTRICT NEW CITY JAMBI CITY

Penulis

  • Mario Efrianto Universitas Jambi
  • Rike Setiawati Universitas Jambi
  • Erwita Dewi Universitas Jambi
  • Dzaky Achmad R Universitas Jambi

Kata Kunci:

consumer behavior, financial literacy, self-control and lifestyle

Abstrak

The purpose of this study was to analyze the effect of financial literacy, self-control and lifestyle

on the consumptive behavior of working housewives in Kota Baru District, Jambi City. This type

of research is quantitative with the data collected is primary data and secondary data. Methods of

data collection using questionnaires and data analysis using PLS. The results showed that

financial literacy and self-control had an effect on the consumptive behavior of working

housewives in Kota Baru District, Jambi City with a significant value of less than 0.05, while

lifestyle had no effect on the consumptive behavior of working housewives in Kota New District.

Jambi with a significance value greater than 0.05. The conclusion is that the consumptive behavior

of working housewives in Kota Baru District, Jambi City is influenced by financial literacy and

self-control.

Unduhan

Diterbitkan

2023-06-30

Cara Mengutip

Efrianto, M. ., Setiawati, R. ., Dewi, E. ., & Achmad R, D. . (2023). EFFECT OF FINANCIAL LITERACY, SELF-CONTROL AND LIFESTYLE ON CONSUMPTIVE BEHAVIOR WORKING HOUSEWIVES IN THE DISTRICT NEW CITY JAMBI CITY. JURNAL MANAJEMEN DAN BISNIS, 12(1), 145–155. Diambil dari https://journal.itbind.ac.id/index.php/jmbi/article/view/38