THE EFFECT OF CIGARETTE EXCISE AND TOTAL ASSET TURN OVER ON PROFITABILITY AT PT. GUDANG GARAM Tbk YEAR 2017-2021
Kata Kunci:
Cigarette Tax, Total Asset Turn Over, ProfitabilityAbstrak
This study aims to examine and analyze the effect of Cigarette Excise and Total Asset Turn Over on
Profitability as measured by Return On Assets at PT. Gudang Garam Tbk 2017-2021. Based on the
results of multiple linear regression analysis with a significance level of 5%, the results of this study
conclude: (1) Cigarette consumption partially has a significant effect on profitability (2) Total asset
turnover has partially no significant effect on profitability ( 3) Cigarette Excise and Total Assets Turn
Over simultaneously have no significant effect on Profitability at PT. Gudang Garam Tbk which is
listed on the Indonesian stock exchange. The benefits of this research are expected to be an additional
reference that enriches the management science literature and can provide practical benefits in seeing
the effect of cigarette excretion and Total Asset Turn Over on profitability.