THE EFFECT OF TANGIBILITY, REALIABLE, RESPONSIVENESS, ASSURANCE, AND EMPATHYON THE PERFORMANCE OF COOPERATIVE MANAGEMENT (STUDY ON PALM OIL COOPERATION (KOPSA) IN SEBERIDA DISTRICT, INDRAGIRI HULU DISTRICT)

Abstract

The performance of the Palm Oil Cooperative Management (KOPSA) in Seberida District, Indragiri Hulu

Regency is a phenomenon seen from bBased on the phenomenon, the optimal performance of palm oil

cooperatives has not yet been achieved, such as palm oil cooperatives that do not report having

carried out RATs to the cooperative and MSME services. And the results from Remaining Business

Results (SHU) have not been maximized. There are many factors that influence the performance of

Kopsa administrators in this research, namely the research variables are Tangibility, Reliability,

Responsiveness, Assurance, Emphaty Tangibility. The aim of the research is to analyze the effect of

Tangibility on performance, Reliability on performance, Responsiveness on performance, Assurance

on performance and Emphaty on the performance of cooperative management. The type of research

is quantitative. Primary data, the sample size is 47 Kopsa administrators. The method used to analyze

the data is a quantitative method, namely multiple linear regression analysis, correlation coefficient,

coefficient of determination, F test and t test. The research results are as follows: Tangibility

influences management performance, Realiability influences management performance,

Responsiveness influences management performance, Assurance influences performance and

Emphaty influences management performance and Tangibility, Realiable, Responsiveness,

Assurance, Emphaty Tangibility. Together they influence the performance of the Palm Oil

Cooperative (Kopsa) management in Seberida District, Indragiri Hulu Regency.