TECHNOLOGY AFFORDANCE FOR ENHANCING JOB PERFORMANCE IN INSTITUTE OF TECHNOLOGY AND BUSINESS INDRAGIRI

Abstract

The widespread use of digital platforms has completely changed how workers collaborate and communicate. Through the prism of job characteristics, our study reveals the methods by which four distinct technology affordances impact employees' job performance. A total of 100 questionnaires from frontline staff members who utilize the digital enterprise platform to assist their everyday job are gathered for an online survey. Through the mediation of perceived task autonomy and task feedback, statistical analysis results indicate that visibility, editability, association, and interactive affordance demonstrate substantial influences on employees' task performance and inventive performance. The latter section of the study discusses its theoretical and practical ramifications.