CREATIVE AND INNOVATIVE IS ENTREPRENEUR MINDSET

Abstract

Successful Entrepreneurs are caused by having the ability to think creative and innovative. Creativity

is thinking new things, and innovation is doing something new and different. Therefore, the essence of

entrepreneurship is the ability to thinking new things and different. This study aims to find out that

creative and innovative are the mindset of entrepreneurs in running a business. The method used in

this study is the Library Review method (literature review/literature research). A method that

identifies, assesses, and interprets all findings on a research theme. The method used is part of a

qualitative research method. Creative and innovative are personal characteristics that are firmly

entrenched in true entrepreneurs. Businesses that are not based on creative and innovative efforts

usually cannot thrive forever. The dynamic business environment conditions require entrepreneurs to

always be able to adapt in all changes to seek new breakthroughs. To win the competition, an

entrepreneur must have high creativity. The power of creativity should be based on an advanced way

of thinking, full of new ideas that are different from the products that have been on the market so far