REINSTATING FOR ENTREPRENEUR TERMINOLOGY IN MANAGEMENT, AN ALTERNATIVE OF CRITICAL DISCOURSE

Abstract

Academic scientific culture has encouraged the birth of many new ideas, both in the form of

new theoretical conceptions and modeling of a research, including several new ideas. which

gave birth to new terms in a scientific field, including the field of management, including the

term "entrepreneur" or its derivatives such as "entrepreneurship" or "entrepreneurial". The

purpose of this article is to conduct a critical study regarding the appropriateness of the use

or development of these terms. A new approach that integrates analysis of semantic,

conceptual-theoretical and cognitive perspectives is used to confirm their findings, where it is

known that new findings are confusing, overlapping, and useless. 146/U/2004 is called

chaos, ambiguity, and misunderstanding. Other new findings in this article are in the

analytical methods used, namely semantics, conceptual-theoretical and cognitive and the

results of the discussion in this paper suggest a way that can improve the deepening study of

management concepts rather than building terminology that can lead to confusion, overlap

and redundancy. , misunderstanding, superficiality and imperfection of the concept