THE EFFECT OF PROMOTION ON PURCHASE DECISIONS MEDIED  BY CONSUMER BUYING INTEREST IN SMALL MEDIUM BUSINESS  BANANA AND ONION CHIPS IN RENGAT DISTRICT

Roky Apriansyah; Hermanto Hermanto; Yusnedi Yusnedi; Warnadi Warnadi; Suwaji Suwaji

THE EFFECT OF PROMOTION ON PURCHASE DECISIONS MEDIED BY CONSUMER BUYING INTEREST IN SMALL MEDIUM BUSINESS BANANA AND ONION CHIPS IN RENGAT DISTRICT

Authors

Roky Apriansyah Sekolah Tinggi Ilmu Ekonomi Indragiri
Hermanto Hermanto Sekolah Tinggi Ilmu Ekonomi Indragiri
Yusnedi Yusnedi Sekolah Tinggi Ilmu Ekonomi Indragiri
Warnadi Warnadi Sekolah Tinggi Ilmu Ekonomi Indragiri
Suwaji Suwaji Sekolah Tinggi Ilmu Ekonomi Indragiri

Keywords:

Promotion, Buying Interest, Purchase Decision

Abstract

This research was conducted on Small and Medium Enterprises in Rengat District. The purpose of

this study was to determine the effect of promotion on purchasing decisions mediated by buying

interest in Small and Medium Enterprises in Rengat District. With the number of samples used as

many as 98 respondents. Data processing using IBM SPSS Statistic 21 program. The results of this

study indicate that: (1) Promotion has a positive effect on Purchase Interest. (2) Promotion has a

positive effect on purchasing decisions. (3) Purchase intention has a positive effect on purchasing

decisions. (4) Promotion has an effect on purchasing decisions mediated by buying interest.

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Published

2022-06-30

How to Cite

Apriansyah, R., Hermanto, H., Yusnedi, Y., Warnadi, W., & Suwaji, S. (2022). THE EFFECT OF PROMOTION ON PURCHASE DECISIONS MEDIED BY CONSUMER BUYING INTEREST IN SMALL MEDIUM BUSINESS BANANA AND ONION CHIPS IN RENGAT DISTRICT. Jurnal Manajemen Dan Bisnis, 11(1), 136–140. Retrieved from https://journal.itbind.ac.id/index.php/jmbi/article/view/96