THE EFFECT OF BENEFITS AND EASINESS ON INTEREST IN USING E-WALLET FOR THE MILLENNIAL GENERATION IN TUAH MADANI DISTRICT PEKANBARU

Abstract

Electronic money is very helpful and easy for people to be used in daily transactions. However, in reality,

the public's interest in using electronic money is still relatively low. This study aims to determine the effect

of benefits and easiness on interest in using e-wallet for the millennial generation in Tuah Madani District,

Pekanbaru City, both simultaneously and partially. This is descriptive quantitative research. The

population in this study is the millennial generation with an age range of 21 to 41 years in 2021 in the

Tuah Madani District, Pekanbaru City who owns and uses e-wallet, especially GoPay. The research

sample amounted to 110 people who were obtained by using the snowball sampling technique. The data

was obtained from the results of distributing online questionnaires which were measured using a Likert

scale. The collected data was then processed and analyzed using multiple linear regression analysis with

the help of SPSS. The results showed that the benefits and easiness variables simultaneously influenced

the interest in using e-wallet in the millennial generation in Tuah Madani District, Pekanbaru City.

However, if an analysis is carried out on each variable, it is known that the benefit variable can have a

significant influence on the interest in using the e-wallet. Meanwhile, the easiness variable does not have

a significant effect on interest in using the e-wallet