ORGANIZATIONAL COMMUNICATION IN IMPROVING PUBLIC SERVICES AT THE SUB-DISTRICT OFFICE LIRIK OF INDRAGIRI HULU REGENCY

Abstract

This research was conducted at the Lirik Subdistrict Office Indragiri Hulu Regency. The purpose

of this study was to determine the role of organizational communication as well as the

supporting and inhibiting factors in the organizational communication process in improving

service quality. The method used in this research is descriptive qualitative research. Based on

observations made by researchers through interviews and obtain information directly through

several office employees and service users. This study uses data analysis techniques consisting of

data reduction, data presentation, and drawing conclusions from the research results. The

results of this study indicate that: (1) The supporting factors in the organizational

communication process are the level of education, and the availability of a complete service

system. (2) the inhibiting factors are discipline in carrying out service activities, the lack of

public understanding of the stages of service and the dominance of superiors over the work of

subordinates. The implications of this research from the results obtained are providing

transparent, fast and quality service quality by establishing good working relationships between

superiors and subordinates, between subordinates and subordinates as well as between service

providers and service recipients. The need to have a positive impact and be able to cover

deficiencies in providing services by using the role of organizational communication