THE EFFECT OF PRODUCT QUALITY, PRICE AND SERVICE ON CONSUMER BUYING INTEREST IN MANDIRI JAYA FURNITURE, KILANGAN VILLAGE, MUARA BULIAN DISTRICT, BATANG HARI REGENCY

Abstrak

Research including in study quantitative descriptive method​ data collection using distribution questionnaire to respondents . Population in study This is consumer Furniture Independent Village​ Refinery Muara Bulian District during 2021 is 165 Consumers . Taking​ sample For study according to Suharsimi Arikunto (2010: 112), if the subject not enough out of 100 people it would be better taken all of them , if the subject big or more out of 100 people can taken 10-15% or 20-25% or more . So for amount sample taken by 30% of amount population 165 people. Rounded to 49.5 to 50 people. Data analysis in study This use analysis multiple linear regression . From the results research and discussion so can concluded as following : (1). Based on response respondents about Prices on Mandiri Jaya Furniture is 4.02 then the Product Price of Mandiri Jaya Furniture was declared good . (2) Based on response respondents about Quality Products on Mandiri Jaya Furniture is 4.10 then Quality Product employee Mandiri Jaya Furniture was declared good . (3) Based on response respondents regarding Purchasing Decisions at Mandiri Jaya Furniture is 4.01 , then the Purchase Decision on Mandiri Jaya Furniture was declared good . (4) All variables used​ in study This is valid and reliable . For the t-test of the variable Quality Product (X1) value t count more big from t table (2.341>1.6786) this show that Quality Product influencing purchasing decisions . Whereas for the t-test of the Price variable (X2) the value t count more small from t table (0.198<1.6786) this show that the Price is not influence purchasing decisions . Next, the t-test of the variables Service (X3) value tcount more big from ttable (4,224>1,6786) this show that variables Service influence Purchasing Decisions . The F test in this study this , value fcount > f tabel (9.510 > 2.81). This means variables Quality Products , Prices and Services in a way simultaneous ( together ) influence on Purchasing Decisions . While the coefficient test determination (R2 test) was obtained mark of 0.343 so can concluded that influence variables Quality Product (X1), Price (X2) and Service (X3) on Purchasing Decisions Mandiri Jaya Furniture by 34.3% and the rest influenced other variables outside study.